- Power of PURPLE Baby Photo & Essay Contest Winners
- North Carolina newborns sport PURPLE “hats from the heart” during Week of the Young Child
- Knitters unite for the Period of PURPLE Crying
- PURPLE project wins prestigious national award
- How We're Saving Babies in NC
- PURPLE in the News
- Real-Life Challenges of Infant Crying
- Frustrated with Your Baby's Crying?
- Participating Hospitals and Birthing Centers
- Project Partners
- Become a PURPLE Ambassador
What is the Period of PURPLE Crying?
The Period of PURPLE Crying is a new way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development. It is confusing and concerning to be told your baby “has colic” because it sounds like it is an illness or a condition that is abnormal. That is why we prefer to refer to this time as the Period of PURPLE Crying. No, it is not because the baby turns purple when he/she cries.... Read more
Components of the PURPLE Program
The program materials, which include a 10 minute DVD and an 11 page booklet, (1) are educational and attractive to parents of newborns on the first day of life; (2) contain clear, memorable, meaningful, attractive, positive messages; (3) are written at a third grade reading level; (4) are intended to be multicultural both through translation and the visuals... Read more